InfoTrax Systems today unveiled the most sweeping transformation of its corporate identity in the company's history.

The new brand is designed to reflect today's InfoTrax, a customer-centric organization founded on a history of innovative ideas, products, and services that support some of the world's most exciting Direct Sales brands.

“InfoTrax has revolutionized the MLM software industry. Our research indicates that we are the industry leader; our new brand goes a long way in making that clear to our employees, our customers, our partners, and the Direct Sales industry. We were the first to successfully expand our industry into new markets and the pioneers in bringing web services to Direct Sales,” said Alan Pollard, InfoTrax Vice President of Marketing. “We have developed innovative technologies, acquired new capabilities, strengthened our commitment to the industry -– all to ensure we make it easier, faster, and less costly to startup an MLM business or run a global MLM operation.”
 
The new InfoTrax Systems Logo is now a red and gray treatment of the InfoTrax Systems name – alongside the InfoTrax “i” bursting from the center of a ruby diamond, representing InfoTrax’s ability to take our customers, employees, our partners, and our industry to new heights, and to illustrate the connection between purpose, profit, and passion. Care was taken to unite the logo with InfoTrax’s heritage as a company and our bright future.

With a solid successful track record and expanded operations, the brand makes a bold statement about InfoTrax’s standing as the world’s leading MLM Software and Commission Consulting Company. Over the past several years InfoTrax has added some of the most exciting MLM brands to its list of clients, from Herbal Life to XanGo – and has helped bring hundreds of new brands to market. Now the face of InfoTrax matches the innovative leader InfoTrax is today.

The company’s Web site, www.infotraxsys.com, goes live today with the new brand identity and InfoTrax will start changing branding elements on marketing materials, signage, and products. The new brand was revealed to InfoTrax’s global employees located in Utah, Ohio, Alabama, and Mexico. The new brand was developed by www.Axis41.com. In addition to the new logo, InfoTrax’s identity includes a new font style and imagery that will be applied in print and web.

About InfoTrax Systems

For over 30 years, InfoTrax Systems has been a leading provider of MLM software solutions. Supporting more than 300 Direct Selling companies doing business in 25 different countries, InfoTrax has amassed the experience, expertise, and track record to make it the overwhelming choice of startup and global network marketing businesses. Its flagship products and services include, DataTrax®, VirtualOffice®, and Commission Consulting.

InfoTrax Systems, InfoTrax BackOffice and InfoTrax VirtualOffice are trademarks of InfoTrax Systems. All other company, brand and product names are the property and/or trademarks of their respective companies.

Editorial Contact: Alan Pollard - alanp@infotraxsys.com - (801) 431-4900